Our partners work with the Association Afous Gafous, founded in 2009 by Fadma Mohsine. Afous Gafous, “hand in hand”, is located in a village outside of the city of Ouarzazate. Fadma began weaving at the age of 15 with the help of her mother, despite unexpectedly becoming partially disabled. She was the first in her village to come up with new and innovative designs using natural dyes, and begun teaching a group of women in her village how to weave because she saw them struggle to develop their craft and become financially independent. Today, Fadma provides mentorship to 15 women from the association, and together they have overcome many barriers to successfully grow their revenue and their cooperative.
Major systemic barriers stopped the group from getting their creations into the market. Artisans all across Morocco were exploited and only received on average 4% of the sale of their products, that is until a group of artisans came together 10 years ago and created the Anou. More than fair trade, our partners are Morocco’s only artisan owned and artisan managed ecommerce platform where artisans receive 100% of the price of their product, with an additional percentage that goes into paying the artisans and managing their platform. They are recognized by Ashoka as one of the most socially impactful projects of the MENA region, helping artisans build an array of solutions to reclaim their market, and enable groups like Afous Gafous to not only make a living out of their craft, but thrive in it and develop it further. Purchasing these bands from our partners not only generates revenue for rural craftswomen, but also helps build the future of craft in Morocco as a whole.
Our partners have created initiatives to reduce the amount of water consumed to dye wool, and have also incorporated solar energy resulting in reduction in carbon in the washing and dying process.